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Have you ever been curious about how investor decisions drive the latest trends in mutual funds?
Our latest report shares clear insights into the latest trends shaping the mutual fund industry. It highlights how investors are actively adjusting their investment choices across various fund types and asset classes. It also reveals shifting preferences between active and passive strategies, helping investors and advisors understand these movements better.
Beyond the broad fund categories, the report sheds light on emerging themes such as commodities and sector-focused strategies, reflecting changing market conditions and investor outlooks.
Overall, this comprehensive report serves as a useful guide for all market participants—investors, advisors, and distributors—offering a clear view of where money is flowing and why. The insights from this report provide a snapshot of the financial ecosystem’s evolution, showing how investor behavior is adapting in a continuously evolving market environment.
Source: MOAMC Internal, Where the Money Flows – the quarter ended September, 2025
Disclaimer: This presentation is for informational purposes only and does not constitute investment advice. The data and figures presented are based on third-party estimates and may not reflect actual mutual fund industry cashflows. Net flows are derived after adjusting for monthly returns on AUM. Motilal Oswal Asset Management Company Limited (MOAMC) has not independently verified the data and does not assure its accuracy. Illustrations, if any, are for explanatory use only and not indicative of returns. Past trends may not sustain in the future. The graphs are used to explain the concept and is for illustration purpose only and should not be used for development or implementation of any investment strategy. This presentation has been prepared and issued on the basis of internal data, publicly available information and other sources believed to be reliable. All cash flow data is approximate & it has been calculated after adjusting monthly returns on the fund AUM. The AUM & Cashflow data shown above may differ from the data provided by AMFI, specifically for categories like Liquid, Overnight & Arbitrage funds. The above report has been issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact. The information / data herein alone is not sufficient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, figures, estimates and data included in this material are as on date. This content does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. Readers should before investing in the Scheme make their own investigation and seek appropriate professional advice. Readers shall be fully responsible/liable for any decision taken on the basis of this article. For individual nature of tax implications, investors are requested to consult their tax advisors before investing.
Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.





