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From Brick to Click: The Reinvention of Indian Banking
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Nishit PadubidribyNishit Padubidri
June 17, 2025
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It was 2005. Walking into a bank branch was a monthly ritual. Account holders scribbled deposit slips, queued for passbooks, and occasionally endured long waits just to update balances. Banking was physical and procedural

Yet somewhere between 2005 and 2025, that world changed — quietly, persistently, and dramatically.

This blog speaks on of how Indian banks — once monolithic institutions weighed down by inefficiency — reinvented themselves into digital-first, financially resilient organizations, and thereby becoming significant participants in India’s financial ecosystem.

A Shifting Tide: The Rise of the Private Bank

Once upon a time, the Indian banking system was a PSB (Public Sector Bank) kingdom. In FY10, PSBs held over 81% of the credit market share. While Public Sector Banks continued to lead, private sector banks gradually increased their share of the credit market.

By FY25, the story had flipped. PSBs had dropped to 57%, and private sector banks — agile, digital, customer-oriented — now controlled 43% of the credit pie.

And it wasn’t just about lending more. These private banks brought something else to the table — sleek apps, instant approvals, UPI integrations, and 24/7 banking. It was a quiet revolution, but a decisive one.

The Middle-Class Dream, Financed

As India urbanized and aspirations rose, banks realized that the real story wasn’t in funding steel plants — it was in funding first homes, first cars, and college degrees.

In 2014, retail credit was just 9% of GDP. A decade later, in FY25, it had doubled to 18%. The average Indian — salaried, smartphone-holding, and credit—hungry—became the new face of banking.

Banks, especially private ones, adapted fast. From AI-based credit checks to paperless loan approvals, retail lending emerged as a sector undergoing rapid change. And the benefit? Retail loans now form 34% of total bank credit, up from just 18% a decade ago.

From Branches to Bytes: The Digital Leap

There was a time when opening a bank account meant visiting a branch, probably more than once. That time is fading.

As smartphones became more widespread, banks began expanding their presence from physical branches to digital platforms.

In the past five years, branch expansion has slowed dramatically (graphs below

 highlight the same). Instead, banks poured capital into mobile apps, automation, and AI chatbots. While physical branches still serve key roles in rural areas, the trend is clear: banking is now digital-first.

Cleaning House: The Non-Performing Asset (NPA) Story

The darkest chapter of Indian banking came post-2010, when bad loans, or NPAs, ballooned into a national crisis.

At its peak in FY18, gross NPAs (GNPA) hit 11.2%, and net NPAs touched 6.0%. Trust in banks — especially PSBs — was shaken, and this was primarily due to stress caused by covid 19 pandemic and mergers with weaker PSU banks who suffered more than the private banks

But India responded. The Asset Quality Review, IBC, and tough regulatory calls were implemented. And slowly, surely, the system was cleansed.

By FY25, GNPAs had dropped to 2.5%, and NNPAs to a mere 0.6%. It was one of the most significant clean-up efforts in emerging markets, and it gave banks a new lease of life.

Banking on Profits: The Great Earnings Comeback

Post-Covid, most sectors struggled. Banks thrived.

Between FY20 and FY25:

  • Private banks grew their profits ~10x, from ₹191 billion to ₹1.84 trillion.
  • PSBs, once loss-ridden, bounced back from a ₹260 billion loss to ₹1.7 trillion in profit.

This wasn’t just cyclical luck. It was the result of sharper underwriting, cost control, digital onboarding, and optimised capital allocation.

Today, banking contributes 33% of Nifty-50 earnings, up from 16% in FY10. In a market known for a tech and energy-obsessed market, banks rewrote the playbook

One Account at a Time: Banking Goes Mass

Some revolutions are quiet. Others come with a jolt — like the Jan Dhan Yojana.

Launched in 2014, it was mocked at first. Who would open a zero-balance account, and why? But a decade later, the answer was clear. Over 520 million such accounts were opened, pushing deposit accounts per capita from 0.63 in FY10 to 1.90 in FY24.

Suddenly, India had 2.65 billion bank deposit accounts — not just financial inclusion, but financial identity.

Banking was no longer elite. It was democratic.

Banking index Performance

Over the last year, even in a macro environment shaped by rising rates and global uncertainties, Nifty Bank TRI outpaced the broader Nifty 50 by over 350 basis points. But it’s the long-term numbers that really make a case.

  • 5-year CAGR of 21.37% shows how the sector has been a key driver of the market’s post-Covid revival.
  • Over 15 years, the banking index has delivered 13% CAGR, comfortably beating the Nifty 50’s 12.08% — a testament to the sector’s compounding power.

Even during periods of stress — think PSU bank clean-ups, NBFC liquidity crises, or Covid-led provisioning spikes — the banking index has held its ground

So while the sector has evolved in form — from physical branches to digital ecosystems — its role as a value-creating machine for investors could remain intact.

Valuations: A Sector That’s Still Reasonably Priced

Even with the strong earnings growth and long-term outperformance, what’s striking about the Indian banking sector is that valuations remain reasonable — even compelling.

Take a look at the 10-year P/E (Price to Earnings) and P/B (Price to Book) ratios of the banking index:

  • Over the last decade, the average P/E ratio for the banking sector has been around 26.82. As of Apr 2025, it sits at just 13.18 — nearly 50% below the long-term average.
  • On the P/B (Price-to-Book) front, the sector’s 10-year average is 2.70x, while current valuations are at 2.35x.

What does this mean?

Despite robust balance sheets, cleaned-up asset quality, and better ROEs, the sector is not priced for perfection. This valuation reset — partly driven by cautious macro sentiment and NIM (Net Interest Margin) compression, offers a favourable risk-reward profile for long-term investors.

In other words, banks are showing improving fundamentals, while maintaining reasonable market valuations.

Conclusion

In two decades, the Indian banking sector has worked to strengthen its credibility and public perception. They’ve overcome regulatory crises, fierce competition, and massive technological shifts. And yet, here they are — more relevant, and more agile than ever. So, the next time you tap your phone for a quick payment or check your EMI eligibility with a click, take a moment to reflect.

Behind that seamless experience is a story — the story of Indian banking’s rebirth.

And it’s still being written.

Disclaimer: This article has been issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact. The Sector mentioned herein is for explaining the concept and shall not be construed as an investment advice to any party. The information / data herein alone is not sufficient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, figures, estimates and data included in this article are as on date. The article does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The statements contained herein may include statements of future expectations and other forward-looking statements that are based on our current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Investors should assess their risk appetite and investment objectives before making any investment decisions. This content is for informational purposes only and does not constitute financial advice or a recommendation to invest in any particular asset class. Readers shall be fully responsible/liable for any decision taken on the basis of this article. Past performance may or may not be sustained in the future and is not a guarantee of any future return.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

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